Seed round · NOVA

0 receipts.

One shoebox. Zero idea if he made money.

Beto runs a butcher shop. His accounting system is a notebook, a shoebox and a calculator.

63receipts this month
4notebook pages
6 h*lost every week
The problem

Millions of small businesses run on paper.

CASH
83%
Still mostly cashof Mexican microenterprises use cash as the main payment method.ENAFIN 2024 · via BBVA Research
TOOLS
28%
Barely in the cloudof small firms use cloud services, versus 70% of large companies.ENAFIN 2024 · via BBVA Research
TIME
6 h*
Lost every weekreconciling sales, expenses and receipts by hand.* Illustrative, from pilot interviews

The insight

They don't want
accounting software.

They want to send
a message.

NOVA

Bookkeeping that lives in WhatsApp.

N
NOVAonline
ticket_carnes.jpg
Expense
Got it: $1,280 meat supplier · category Inventory.
"Hoy vendí 3,450 en efectivo"
Sales today $3,450. This week $21,980, up 12% on last week.
How it works

Send a photo.
Say it out loud.
Done.

Snap the receiptAI reads amount, supplier and category.
Send a voice note"Sold 3,450 today" becomes a clean entry.
Get the weekly reportProfit, cash and tax summary, every Sunday.
Sunday report

A report he actually reads.

Sales · month
$0K
▲ 12% vs last month
Expenses
$0K
▲ 4%
Profit
$0K
▲ 26%
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Where the money goes
Inventory45%
Rent and services25%
Staff14%
Other16%

* Sample data for a single shop, for illustration

Market

Bottom-up, one shop at a time.

All micro businessesMexico, using a smartphone
4.0M*
Retail and foodShops, fondas, salons, stalls
1.6M*
Year-5 target2.5% at $299 MXN a month
40K*
TAM$14.4B MXN / yr*
SAM$5.7B MXN / yr*
SOM$144M MXN*

* Illustrative sizing for this concept deck

Traction

The pilot keeps growing.

Active businesses · pilot* M1M5M9
0*
businesses in the pilot
0%*
use it every week
0h*
saved per owner, per week

* Illustrative pilot metrics for this concept deck

Business model

Simple plans. Monthly.

Starter

Básico

$149 MXN/mo*
  • Unlimited receipts and voice notes
  • Daily sales summary
  • 1 user
MOST POPULARGrowth

Negocio

$299 MXN/mo*
  • Everything in Básico
  • Weekly profit report
  • Inventory alerts
  • 3 users
Full service

Pro

$599 MXN/mo*
  • Everything in Negocio
  • Partner accountant review
  • Monthly tax-ready file

* Illustrative pricing for this concept deck

Competition

The empty corner is ours.

Easy to use → ↑ Built for micro businesses
Desktop accounting
Outsourced accountant
Spreadsheets
NOVA
Zero learning curveIf you can send a WhatsApp, you can use NOVA.
Works with cashBuilt for businesses where most money is still paper.
Accountants as partnersThe Pro plan sends clean books to a partner accountant.
The ask

$1.5M* seed to reach 10,000 paying shops.

Use of funds

Product and AI40%
Growth and partnerships35%
Team15%
Operations and compliance10%
0K*
paying businesses in 18 months
$0M*
annual recurring revenue (MXN 36M)
0*
states covered with partner accountants

* Illustrative figures for this concept deck (USD unless noted)

Same shop · One month later

The shoebox is empty.

Beto knows his numbers.

NOVA · Seed round · Concept deck

Let's talk